Cultivation Theory
The Facts:
The theory was developed by George Gerbner and Larry Gross. It claims that continual long term exposure to televsion has miminal but measurable effects on the way we percieve the world. The theory suggests that the more exposure people have to TV over time, TV will eventually "cultivate" viewers perception of reality. The theory assumes that the audience is passive in nature, therefore the media has a big influence on their ideas and life choices and that eventually our views of the world will come to resemble that of the medias. People's choices and values will mainstream.
Did you know? ...
- that television has surpassed both religion and education in being the storyteller of American culture
- people who watch more than 4 hours of television a day are considered heavy televsion viewers
- studies show that people who are "heavy television viewers" have world views are similar to those presented in the media (television)
Mean World Syndrome
A phenomenon in which the violent content presented on television convinces the audience that the world is a more violent place than it actually is.
No comments:
Post a Comment